Reflection

 Creative Critical Reflection 

1. How does your product use or challenge conventions AND how does it represent social groups or issues? 

Our product uses conventions as we play into some common tropes throughout the music video. The establishing shot has snow that has been edited in to fit the “conventional” Christmas music video that one would see be made in western media. I also use the same color scheme that most Christmas music videos contain as I am trying to fit a theme with the music video. I also made sure to portray our main actor as very playful and almost childlike through uses of angles and actions he uses In the music video. Our music video challenges conventions as the video does not have- for example-background characters in the music video singing and dancing as high level high budget Christmas music video would have. We Also portray a man as the main actor which also is not common in a Christmas music video as it challenges gender roles that come with being a male. 

 

 

 

 

 

  
2. How does your product engage with audiences AND how would it be distributed as a real media text?  

Our Video engages with audiences through uses of angles and movements with the camera work that I performed. I also directed Brayden to be visual in the video and be interactive. This came in forms of Brayden pointing at objects in the video that go with the song while looking at the camera. I also directed Brayden to point at the camera when Mariah Carey said “all I want for Christmas is you” so it gives the audience the feeling Brayden is talking to the audience. 

 

3. How did your production skills develop throughout this project?  

My production skills developed throughout the project. I gave good directions to fit the theme of our music video and the product reflects both me and my groups challenging work. I feel I've gotten better with picking angles to film from to fit the lyrics of the music video. Our filming location was well thought out as I knew galleria mall would have tons of cool filming spots for our music video. I picked out Brayden's costume and even bought it for him, I felt the costume was a good fit for a last-minute resource and ultimately made the video feel like a Christmas music video 

 

 

4. How did you integrate technologies – software, hardware and online – in this  
project? 

I intergraded technologies in the filming of the video by using an iPhone to film. I recorded the entire process of making the video on my online blog. I used online resources to find out how to edit the sound in the video. I also spent a lot of time editing the video. Using video software like cap cut to edit all the clips together and Aline Brayden's video footage with the sound to make it a music video. I also used editing in lighting and environment to really make the music video pop, For example the snow in the establishing shot of the video 




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