The Research

 My group is doing an Adidas commercial. In these commercials, the audience usually sees people taking part in physical activities such as soccer and skateboarding or showing off different clothing pieces like shirts and pants. 

  • They wear costumes such as Adidas sweat bands, shoes, shirts, and pants.  

  • Props include Adidas gear such as soccer balls and anything else sporty. 

  • Their appearance is usually in shape and active. They are usually seen physically pushing themselves as hard as possible. 

  • The score through the commercials is popular, serotonin inducing songs that make the commercial more relatable to the audience. 

 

  • Conventions and codes in Adidas commercials include the three-stripe mountain and their “Impossible is Nothing” slogan. The recognizable logo represents a mountain, pointing towards challenges and goals people need to overcome. 

  • In the commercial the people, specifically their costumes, are always angled to be facing the camera. This is to show the Adidas logo, which represents the company and what they sell. 

  • The commercial can sometimes include pathos- showing people with physical disabilities (the loss of a limb) so they can inspire the audience. 

 

 





 

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